University Title (College Station, Texas)

Service-oriented clients like University Title face unique marketing challenges when it comes to depicting what they do. To communicate what a thorough job they do in researching title and handling all the minute details of the closing process, Taylor Creative developed a series of photos to evoke commonly-recognized symbols of thoroughness. The photo shown here, for example, was used with the ad caption "We'll help you wrap things up." A vertical version of the shot was also used on the company’s 2005 Christmas card, with the caption revised to read "As we wrap up another year..." Professional photography by Taylor Creative and Specialties Photography (College Station, Texas) captured the essence of the company’s new slogan, "We put the you in University Title" in a highly-integrated marketing campaign that included a new webb site design (, Christmas and client birthday cards, stationery, print and broadcast ads, and even display graphics for the company's office expansion. University Title exmplifies the kind of forward-thinking, non-cliche type of client that is an ideal fit for Taylor Creative.